Jeb Bush Campaign Plan Leaked To Media


It’s never good when you have to say that your campaign is “not on life support.”

Despite a debate performance where he struggled to get speaking time, Jeb Bush's campaign has high hopes for their candidate in early states, according to a 112-page presentation document obtained by U.S. News that also includes details related to his internal polling as well as pointed shots at the campaign of Florida rival Marco Rubio.
The campaign had initially released 45 pages to select reporters, but the additional documents published by U.S. News on Thursday revealed the extent to which the Bush campaign is pushing its talking points against the Florida senator, while showing its frustration with a lack of discipline among supporters.


In one slide meant for donors, titled "Marco Is A Risky Bet," bullet points include: "Misuse of state party credit cards, taxpayer funds and ties to scandal-tarred former Congressman David Rivera takes away line of attack on Hillary Clinton."
Rubio and Rivera faced foreclosure on a home they jointly purchased 10 years ago, which the Florida senator recently sold for a loss of $18,000, according to The New York Times. As a state lawmaker, Rubio used the state party's credit card for personal expenses, which he later acknowledged as a mistake.
"Those who have looked into the Marco’s background in the past have been concerned with what they have found," the final bullet point reads. The next slide notes that Rubio has not gotten as many endorsements in their home state of Florida.




The document provides a rare behind-the-curtain look at the gritty details of a campaign at a crucial inflection point. Here's a breakdown of the most illuminating pieces of intelligence contained in 
Bush is now enduring a new round of hand-wringing about his campaign after he failed to land any lasting blows against his thirsty rivals Wednesday. Some donors will inevitably begin shopping for another horse, advisers inside and out of the organization will gripe and finger-point about the strategy, and another bad round of polling is likely to drop as the calendar turns to November.
The campaign was already fed up with the armchair quarterbacking from his backers, enough to devote one slide showcasing a quote in a news story from an anonymous donor mourning Bush's "death spiral."
"Discipline Matters," the title of the slide barks.
They'll need that message to be heeded in order to make it to their fourth-quarter fundraising rollout, scheduled for Dec. 5 at the trendy Art Basel in Miami. The event is called, "Pop Art, Politics & Jeb."

By then, Bush World hopes to have something to celebrate.

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