THE LAST WORD 09-11-15

THE LAST WORD

Mic tech writer Sophie Kleeman got a behind-the-scenes look at the Apple keynote:  “Going to the Apple launch was one of the best and most bizarre experiences I’ve had as a reporter. It was like visiting an extremely sophisticated circus, and seeing Apple fandom in person was intense, fascinating and exhausting. For me, the behind-the-scenes stuff — the guests, the food, the music — was the most interesting part, and that’s what I tried to convey in my story, which will hopefully make you feel like you’re there.”