Coca-Cola Buying Science To Help Its Business

Coca-Cola Buying Science To Help Its Business: Report

The Coca-Cola Co has bankrolled researchers to promote a new mantra of staying healthy -- exercise more and worry less about dropping calories, according to a New York Times report published Sunday. Last year, the 129-year-old company provided as much as $1.5 million to the Global Energy Balance Network (GEBN) for its launch, and encouraged scientists…