Macy's To Donald Trump: You're Fired!

In its announcement on Wednesday, Macy’s made a strong statement in support of immigrants — saying that “respect for the dignity of all people is a cornerstone of our culture” and that Trump’s remarks “are inconsistent with Macy’s values” and that his “disparaging characterizations” aren’t an accurate portrayal of Mexicans, Mexican Americans, and Latinos.

“Macy’s is a company that stands for diversity and inclusion,” a statement released to CNN reads. “We have no tolerance for discrimination in any form. We welcome customers, and respect for the dignity of all people is a cornerstone of our culture. We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation.”

“In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy’s since 2004,” the company concluded.

There was already momentum for Macy’s to end its business relationship with Trump. Over 700,000 people have signed a longstanding moveon.org petition for the company to cut ties with Trump, a petition that gained steam after his nativist remarks. The petition was initially created in the wake of Trump’s involvement in questioning the president’s birth certificate and his stance on climate change, KTLA reported.

Macy’s move to sever its decade-long tie with Trump comes after Univision and NBC canceled their business partnerships with Trump, saying the NBC reality show “Celebrity Apprentice” will no longer support him as host. Mexican billionaire Carlos Slims’ Ora TV has also ended a projectwith the real estate mogul. And in the fallout of Trump’s statement, Miss Mexico has declined to be in the Miss Universe pageant.

In response to the upheaval, Trump stated on Wednesday that “clearly NBC and Macy’s support illegal immigration, which is totally detrimental to the fabric of our once great country.”