documents from a fraud lawsuit against Trump University were made public -- so we’d like to take you through some of the top lines.
In theory, Trump University was an educational course that would teach customers how to be successful real estate investors.
In reality, it was a marketing scam -- or as one former employee put it in a newly-public testimony, a “fraudulent scheme” that “preyed upon the elderly and uneducated to separate them from their money.”
This is complicated, so let’s take a look at it point-by-point:
- When Trump University was founded in 2005, Donald attached his name -- and his money -- whole-heartedly. He featured prominently in ads offering customers the chance to follow his path to unspecified wealth. “He had very good and substantive input,” the former Trump University president said of Trump in 2012. Trump University was seriously Trump’s University.
- The institution existed to swindle money from people and benefit Trump’s bottom line -- up to $35,000 at a time. In the testimony just made public, one Trump University sales manager recounted an instance in which he tried to advise a pair of potential customers away from purchasing an expensive package of seminars when he learned that they were financially unstable and would be using a combination of disability payments and a high-interest loan to cover the cost.
- The internal company manuals, referred to as “playbooks”, instructed employees to collect sensitive personal information about potential customers, such as “are they a single parent of three children that may need money for food? Or are they a middle-aged commuter that is tired of traveling for 2 hours to work each day?” -- and then use that information to sell them on an expensive program.
- All these documents make it clear that Trump University specifically targeted and preyed upon people who could least afford it, and Donald Trump made money on the whole endeavor.
Source: The Briefing
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