Unmarried women can make or break the election in 2014

It's critical to vote in November. If Republicans win, big money will get its way, and even more hard-working women and men will be drowning. You can change that. We have an economic plan, including a women’s economic agenda. When the middle class succeeds, America succeeds. - 

Read the full memo See the graphs Key findings: Unmarried women can make or break the election in 2014.   When 2014 likely voters are exposed to empathetic “in your shoes” messaging and an economic agenda for working women and men, it shifts the vote from -1 to +3.   When unmarried women are exposed to the same message framework, they shift from +17 Democratic margin to +31 and their turnout increases by 10 points.   The economic agenda for working women and men includes a cluster of powerful policies on helping working mothers, equal pay and equal health insurance, raising the minimum wage and making college affordable to get to better jobs.    GOP attitude toward equal pay has most turnout effect and GOP attacks on Obamacare and economic policies increase Democratic turnout.   The national congressional race is tied and stable, with Democrats held back by modest vote among base RAE and unmarried women.    Unmarried women are the main story because they are reporting modest turnout intentions and the vote among this group is now close to 2010 level. But they clearly can be moved and mobilized by “in your shoes” messaging.   Two contextual factors: 1. Wrong track and modest job approval for the president, and 2. Increased hostility towards Republicans and Congress.  Which will come to matter more will tell us how the race breaks.   Powerful closing rationale: if Republicans win, the people with money win and more working men and women will be drowning.

See more at: http://www.democracycorps.com/National-Surveys/womens-economic-agenda-powerful-impact-on-vote-and-turnout-in-2014/#sthash.AprvkSlo.dpuf