Romney Didn't Win Hearts In Last Night's Debate, According To Twitter

Even though yesterday's presidential debate looked like a big win for Romney, the tweets tell a different story.

Researchers at SAP, a software company, tallied the tweets and analyzed their sentiment and discovered some surprises.

Folks on Twitter generally thought that Romney won the debate. But he didn't win their hearts.

The negative sentiment towards Governor Romney far outweighed the positive.

In contrast, the sentiment towards President Obama outweighed the negative.

SAP

SAP

Here are some other interesting stats SAP discovered from watching Twitter.

• Romney had 2.1 million mentions, compared to 1.6 million for Obama. Volumes peaked during the live debate, with Romney getting almost double Obama's mentions (approximately 1.1 million to 600,000).

• Negative sentiment towards Romney far outweighed the positive. Obama had more positive sentiment.

• Almost half of the positive comments about Romney used terms like "win debate" (47.6%). People also liked his hair (9%).

• Negative remarks about Romney centered on the perception that he was rude (20.6%) and that he "promised to cut help" (10.2%), an apparent reference to his views on social programs.

• The positive stuff said about Obama included "right choice" (18%) and "best president" (8.7%).

• The negative stuff said about Obama included "lose debate" (30.1%) and "nervous" (7.6%).

• The sample was potentially skewed: More men tweeted (58%) than women (42%)

Read more: http://www.businessinsider.com/twitter-analysis-denver-presidential-debate-2012-10#ixzz28MoiFrbP